What would you consider an appropriate strategy for enhancing beverage sales?

What would you consider an appropriate strategy for enhancing beverage sales?

• A. Only offering discounts
• B. Creating combos of drinks and pastries
• C. Limiting options to common drinks
• D. Not promoting specialty drinks

Answer: (B)

Creating combos of drinks and pastries is an effective strategy for enhancing beverage sales because it creates added value for customers. When drinks are bundled with pastries, it encourages customers to purchase more than they initially intended, as they perceive they are receiving a better deal. This approach can also cater to customer preferences by pairing popular drinks with complementary food items, enhancing their overall experience. Additionally, combos can simplify decision-making for customers who may feel overwhelmed by a large menu, making it easier for them to choose items that go well together. This not only increases the average transaction value but can also boost the visibility of both drinks and pastries, driving sales for multiple product lines. By effectively marketing these combos, the barista can engage customers and potentially foster loyalty, as patrons may return for their favorite combinations.

Creating combos of drinks and pastries is an effective strategy for enhancing beverage sales because it creates added value for customers. When drinks are bundled with pastries, it encourages customers to purchase more than they initially intended, as they perceive they are receiving a better deal. This approach can also cater to customer preferences by pairing popular drinks with complementary food items, enhancing their overall experience.

Additionally, combos can simplify decision-making for customers who may feel overwhelmed by a large menu, making it easier for them to choose items that go well together. This not only increases the average transaction value but can also boost the visibility of both drinks and pastries, driving sales for multiple product lines. By effectively marketing these combos, the barista can engage customers and potentially foster loyalty, as patrons may return for their favorite combinations.